Sportsheets Makes It Easy to See the Difference Between Sex & Mischief, Sportsheets’ Premium Brands
Company shares each brand’s distinct customer demographic with new merchandising plan
HUNTINGTON BEACH, Calif. – Sept. 28, 2011
Sportsheets has created a unique merchandising plan for the retail market to promote its Sportsheets Premium and Sex & Mischief (S&M) lines, each of which caters to a separate and distinct target shopper.
The Sportsheets Premium customer is experienced at fantasy and sex positioning play, expecting – and willing to pay for – only the best quality and construction. This couple is brand-conscious, knows what they want, and is a return customer at the store of their choice:
“We know each other’s favorite foods, favorite songs, and we know each other’s sexual buttons. We’re a perfect match. That’s why we buy Sportsheets Premium.”
Sportsheets Premium is the company’s flagship and pillar brand featuring the highest quality craftsmanship, reliable construction and design elements that purveyors of fantasy and sex position play expect. The collection includes, strap-on’s, sexual positioning toys, restraints, blindfolds and the world-renowned Sportsheets bondage bed sheet, the innovation that helped put the company on the map.
The Sex & Mischief ™, customer is ready and excited to try fantasy and sex positioning play for the first time, acquainting themselves with a new fun way to connect and experiment with each other. This often young and savvy couple loves to use QR Code technology when shopping to learn more about what they’re about to buy, but looks for more price-conscious products to bolster their collection.
“We like to experiment with lots of different sex toys. The price point of Sex & Mischief™ lets us do this without breaking the bank. We get more bang for our buck.”
The S&M brand of fantasy “sexcessories” features the same quality of the Premium line without the bells and whistles that otherwise would increase its price point. The result is an easy-to-use, non-threatening and fun-to-try collection showcased in high-fashion packaging