Sex&Mischief™ Line Breaks Out to Reach a New Bondage Market and Wows Distributors at 2011 International Lingerie Show
HUNTINGTON BEACH, Calif. – Sept. 27, 2011
Once again, Sportsheets® redefines S&M and received stellar reviews of its new and sophisticated Sex&Mischief™ product line at the 2011 International Lingerie Show in Las Vegas, Nevada. Distributors and retailers alike find the high-impact, Vogue-inspired packaging key to attracting a new set of customers – younger couples who want to spice up their relationships without the intimidation of hard-core bondage play and products.
Like the Sportsheets line of products, the Sex&Mischief line’s goal is Keeping Couples Connected®, but it is targeted at younger couples who aren’t yet ready for more committed bondage play. The Sex&Mischief line attracts couples who are ready to experiment with a more inviting sexual play alternative and includes easy-to-use, non-threatening and fun-to-try restraints, cuffs and other sexcessories. In addition to making Sex&Mischief products a less daunting alternative to more traditional bondage items, Sportsheets has created an unprecedented pricing structure in which 95% of the entire product line is priced below $19.99 MSRP, making these items an affordable option for adventurous couples.
Sportsheets created the line and its packaging to be both retailer- and consumer-friendly. The contemporary, black and white design enticingly catches the consumer eye with its non-threatening, stylish look. Matching display hardware options help retailers showcase the products and draw mainstream couples into a new sexual play arena.
“We created the line with both consumers and retailers in mind. We’ve given the line a kind of visual appeal that would make ANY consumer turn their head. We’ve also made the line easy for retailers to display. In a sea of similar products, the Sex&Mischief™ line stands out from the products around it and attracts consumers who might not otherwise see or consider the products, “ said Julie Stewart, Vice President of Sportsheets® International.
Five distributors, including one new to our product, Entrenue, showcased the Sex&Mischief line at the 2011 International Lingerie Show in Las Vegas in September. Executives at Entrenue were particularly dazzled with the new products. “We are very excited to carry the Sex&Mischief line. It’s brilliant concept and packaging will make this a winning selection for both retailers and consumers,” said one Entrenue Sales Executive.” We are proud to add Sex&Mischief to our product offering.”
All of the distributors were impressed by the chic look that stands out in a crowd of adult play products and believe the line will do well in stores based on their current display orders. “I was proud to have S&M in our booth. It’s a stunning line with cutting edge packaging that makes people stop to look. The response was overwhelmingly positive“ said Larry Garland, President of Eldorado Trading Company.
For more information about Sex & Mischief ™, please visit http://sexandmischief.com
Sportsheets International has helped ordinary couples find new pleasure and explore new positions together with specialized “relationship tools” since 1995, when the Sportsheets® sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sex & Mischief ™ products , the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the Manbound™ collection for gay couples; Naughty Night Out™ bachelorette line; Tease the Season™ Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower™ collection. All of the company’s brands individually and collectively support its goal of Keeping Couples Connected!™